References:
Avram, B., (2019), Airlines customer segmentation in the
hyper-competition era. Expert journal of marketing, 7(2), pp137-143.
[Accessed: 15 Dec 2024]. Available at: Airlines
customer segmentation in the hyper-competition era
Bhasin, H., (2024), Top 11 Emirates Competitors and
Alternatives in 2024. Marketing91. [Accessed 11 Dec 2024]. Available at: Top 11
Emirates Alternatives & Competitors in 2024
Dolnicar, S. and Ring, A. (2014) ‘Tourism marketing
research: Past, present and future’, Annals of Tourism Research, 47, pp31-47.
[Accessed 10 Dec 2024]. Available at: Tourism
marketing research: Past, present and future - ScienceDirect
Kasi, A., (2018), Porter’s Five Forces of Emirates
Airline. Porter Analysis. [Accessed 13 Dec 2024]. Available at: Porter’s
Five Forces of Emirates Airline - Porter Analysis
Kotler, P., (2012). What is marketing? [Online]. [Accessed
10 Dec 2024]. Available at: Kotler
Marketing Group, Inc.
Prayag, G., and Hosany, S., (2014), When middle East meets
West: Understanding the motives and perceptions of young tourists from United
Arab Emirates. Elsevier. Tourism Management, 40, pp35-45. [Accessed: 15 Dec
2024]. Available at: When
Middle East meets West: Understanding the motives and perceptions of young
tourists from United Arab Emirates - ScienceDirect
Saadat, M., Tahbet, T.R., and Mannan, M.A., (2018), Factors
that influence customer satisfaction in airline industry in Malaysia. IOSR
Journal of Business and Management, 20(8), pp1-6. [Accessed 13 Dec 2024].
Available at: A2008050106.pdf
Shastri, A., (2023), End-to-end marketing strategy of
Emirates Airlines. IIDE. [Accessed: 15 Dec 2024]. Available at: Complete
Marketing Strategy Of Emirates Airlines [2025]
Shaw, A.A., (2024), Porter’s Five Forces Analysis of
Emirates Airline. Strategic Analysis Hub. [Accessed 11 Dec 2024]. Available
at: Porter’s
Five Forces Analysis of Emirates Airline - Strategic Analysis Hub
The Big Marketing.com, (2024a), Emirates Airlines Marketing
Strategy 2024: A Case Study. The Big Marketing.com. [Accessed: 15 Dec
2024]. Available at: Emirates
Airlines Marketing Strategy 2024: A Case Study - TheBigMarketing.com
The Big Marketing.com, (2024b), Top Emirates competitors and
alternatives in 2024. The Big Marketing.com. [Accessed: 15 Dec 2024].
Available at: Top
Emirates Competitors and Alternatives in 2024 - TheBigMarketing.com
The Emirates Group, (2018), Annual Report. The
Emirates Group. [Accessed 13 Dec 2024]. Available at: The
Emirates Group Annual Report | 2017-2018
The Emirates Group, (2024), About Us. The Emirates
Group. [Accessed 10 Dec 2024]. Available at: About us | Emirates
The Emirates Group, (n.d.), Emirates Procurement
Supplier Handbook. The Emirates Group. [Accessed 11 Dec 2024]. Available
at: Emirates
procurement supplier handbook
No comments:
Post a Comment