Chapter Five

Future Development and Conclusion

Throughout this blog report, it was portrayed that there was high competition between the airline companies against the Emirates Group, even though the Emirates Group is still one of the top airlines. With new technology and advancements within the 21^st century, it can be a concern for the Emirates Group as other airline companies take on these new advancements to improve their services. It was also raised that the Emirates Group targets their services for higher income earning travellers, which can be an issue for travellers who earn a lower income and prefer cheaper ticket fares. This means that their services are not for everyone and needs to be improved to ensure they can meet the various financial needs of their customers, especially if they want to remain in the top position (The Emirates Group 2024).

The Emirates Group uses a range of social media platforms and collaborations with influencers to promote and advertise their company further within the airline industry. To further improve this marketing strategy, continue to research into advancements that will enhance the services of this company, ensuring high quality standards, and ensuring that the Emirates Group services are more middle-class and working-class friendly, to ensure a diverse range of customers needs are met.