Friday, 3 January 2025

Executive Summary

The aim of this blog report is to evaluate the marketing strategies used by the Emirates Group and how effective and complex they are. The report will introduce tourism marketing concepts and move on to provide a background of the company. Chapter three will then look to provide an external analysis and chapter four provides an internal analysis of the company. The report will then end with a summary and any future recommendations for the company.

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Executive Summary The aim of this blog report is to evaluate the marketing strategies used by the Emirates Group and how effective and com...