Chapter Two

 Background of the Company

The Emirates Group is an airline company that was established in Dubai in 1984, by Sheikh Mohammed bin Rashid Al Maktoum, a member of the royal family in Dubai. The Emirates Group “operate modern, efficient and comfortable aircraft” and their “culturally diverse workforce delivers award-winning services” to their customers “across six continents every day” (The Emirates Group 2024). Going back in history, the Emirates Group operated their first flight from Dubai to Karachi in 1985. In 1987, they had their first own aircraft. Within the first five years of establishment, their network spread across 14 different destinations, making them a well-known company. In 1992, they became the first airline that included the installation of video systems throughout each seat. Throughout the 21^st century, the Emirates Group built its profile across the globe and increased its capacity of passengers to 22 million a year in their Dubai terminal. Even after COVID-19, the Emirates Group “remains the largest international airline” carrying millions of passengers a year. The company continues to provide innovative ideas to increase the success of the company, through their “stable executive team” (The Emirates Group 2024).